This policy explains what cookies and similar technologies are, which ones Finvise uses on its website at finvise.com and why, and how you can manage your choices or delete them. It should be read together with our Privacy Policy, which explains more generally how we use personal data.
Who we are
What are cookies and similar technologies?
Cookies are simple text files that are stored on your computer or mobile device when you visit a website. Each cookie is unique to your web browser. A cookie usually contains a unique identifier and the name of the website that set it. Because a unique identifier can be used to recognise your device, information collected through cookies may be personal data.
Similar technologies include scripts, pixels and browser storage, which work in a similar way. In this policy, “cookies” includes these technologies.
First-party cookies are set by our website; third-party cookies are set by another provider’s domain. Session cookies are deleted when you close your browser; persistent cookies stay on your device until they expire or you delete them.
Your choices and consent
We place strictly necessary cookies without asking for consent, because our website cannot work securely without them. We place all other cookies only if you agree to them in our cookie banner. Rejecting cookies is as easy as accepting them, and no analytics or session recording tool is loaded until you have made your choice.
You can change or withdraw your consent at any time by clicking “Cookie settings” at the bottom of any page of our website. Withdrawing consent does not affect cookies used before you withdrew it.
What types of cookies do we use?
Strictly necessary cookies
These cookies are needed for our website to work and to keep it secure, for example by distinguishing genuine visitors from bots and remembering your cookie choices. They do not require your consent. You can block them in your browser, but parts of our website may then not work properly.
Analytics and session recording cookies
With your consent, we use these cookies to understand how visitors find and use our website, which pages and marketing activities are effective, and where visitors experience problems. They are set by:
- Google Analytics (Google) – website statistics, such as numbers of visitors, pages viewed and how visitors reached our website;
- HubSpot – records the pages you visit and, if you submit a form or are already a business contact, links those visits to your contact record in our CRM; and
- Microsoft Clarity (Microsoft) – records clicks, scrolling and mouse movements to produce heatmaps and session recordings, so that we can find and fix usability problems. Text you type into forms is masked and not recorded.
Google and HubSpot process this information on our behalf. Microsoft may also use information collected through Clarity for its own purposes, including improving its products and services and for advertising, as described in the Microsoft Privacy Statement.
Advertising cookies
We do not currently run advertising or retargeting tags (such as Google Ads or LinkedIn tags) on our website. If we start to do so, we will update this policy and ask for your consent first. Microsoft Clarity may set the MUID cookie, which Microsoft also uses across its own services, including for advertising (see “Session recording” below); we do not use it to show you advertising.
Payment pages
Payment links we send open a payment page hosted by our payment service provider, Stripe, on its own website. This Cookie Policy does not apply to that page. Stripe sets its own cookies, including to keep payments secure and prevent fraud, as described in the Stripe Cookie Policy.
Cookies we use
The tables below list the cookies used on our website. Durations are maximum periods; you can delete cookies earlier at any time.
Strictly necessary
| Cookie | Provider | Purpose | Party | Duration |
|---|---|---|---|---|
| __cf_bm | Cloudflare | Distinguishes genuine visitors from bots to protect our website. | First-party | 30 minutes |
| __cfruid | Cloudflare | Identifies trusted web traffic for security and rate-limiting purposes. | First-party | Session |
| __hs_cookie_cat_pref | HubSpot | Records the cookie categories you have accepted. | First-party | 6 months |
| __hs_opt_out | HubSpot | Remembers your cookie choice so that we do not ask you again. | First-party | 6 months |
| __hs_initial_opt_in | HubSpot | Prevents the cookie banner from reappearing on every page. | First-party | 7 days |
Analytics (only with your consent)
| Cookie | Provider | Purpose | Party | Duration |
|---|---|---|---|---|
| _ga | Distinguishes unique visitors to produce website statistics. | First-party | 2 years | |
| _ga_[ID] | Keeps track of the current session for website statistics. | First-party | 2 years | |
| __hstc | HubSpot | Main HubSpot tracking cookie: records first, last and current visit times and the number of sessions. | First-party | 6 months |
| hubspotutk | HubSpot | Identifies your browser so that your visits can be linked to your contact record if you submit a form. | First-party | 6 months |
| __hssc | HubSpot | Keeps track of the current session. | First-party | 30 minutes |
| __hssrc | HubSpot | Detects when you restart your browser, to identify a new session. | First-party | Session |
Session recording (only with your consent)
| Cookie | Provider | Purpose | Party | Duration |
|---|---|---|---|---|
| _clck | Microsoft | Stores a Clarity visitor ID so that visits from the same browser can be grouped. | First-party | 1 year |
| _clsk | Microsoft | Links page views into a single session recording. | First-party | 1 day |
| CLID | Microsoft | Identifies the first time Clarity saw this browser. | Third-party (clarity.ms) | 1 year |
| MUID | Microsoft | Identifier used across Microsoft services, including advertising. | Third-party (clarity.ms) | 1 year |
For more information about how these providers use data, see: Google – policies.google.com/technologies/partner-sites; HubSpot – legal.hubspot.com/privacy-policy; Microsoft – privacy.microsoft.com/privacystatement; Cloudflare – cloudflare.com/privacypolicy; Stripe – stripe.com/privacy.
How to manage and delete cookies
You can change your choices at any time through “Cookie settings” at the bottom of any page of our website. If you want to restrict or block the cookies that are set by our website, you can also do so through your browser settings. The Information Commissioner’s Office explains how to manage cookies at ico.org.uk/for-the-public/online/cookies. You can also stop Google Analytics collecting data on any website by installing Google’s opt-out browser add-on. Blocking strictly necessary cookies may affect how our website works.
Changes to this policy
We will update this policy when we change the cookies we use. The version number and effective date at the top of this page show when it was last updated.
Contacting us
If you have any questions about this policy or our use of cookies, please contact us by email at complaints@finvise.com or by post at: Privacy, Imperium Global Ventures Ltd, 66 Paul Street, London, EC2A 4NA. If you are unhappy with how we have handled your personal data, you can also complain to the Information Commissioner’s Office at ico.org.uk/make-a-complaint.